More Marketing Quotes
from Christos Kartalis

- You should feel comfortable losing some battles as long as you win the important ones and the war. If you move from battle to battle without losing a single one, that means you have not taken enough risks.

- Targets are the minimum performance requirement and should always be exceeded. They represent the floor, not the ceiling.

- Standing still and preserving the status quo are not options for strategic targeting. You can either strategize to move forward or fall back. Standing still is a falling-back strategy.

- Good early starts guarantee the win in almost all games. The same is true in business.

- A contingency plan must work; if it doesn't, other alternatives are usually less under your control. Either your performance will be severely damaged because you will be investing without a plan or your headquarters will tell you to manage it their way.

- Do not use previous performance levels as the standards to meet. Use them as the minimum standards to beat.

- Some things appear simple and natural to some people while other people struggle as if these things are the most complicate ones in life. The difference between the two types of people is called intelligence.

- Targets. as internal performance control tools, are mostly a result of negotiation among management layers. In most cases, they have little to do with true, “absolute” performance, which is really measured within the competitive environment.

- Most of the work seems like a drop in the ocean compared to your total company contribution, but this drop is the ocean for you.